Constant Contact is a popular email marketing service that offers a range of features for businesses to create and send professional-looking email campaigns. Here are some of its notable features:
- Drag-and-drop email builder for customizing templates and creating newsletters
- A/B testing to optimize email performance
- Contact management and segmentation tools
- Integration with popular e-commerce platforms and social media
- Mobile optimization and reporting
- 24/7 customer support
- Overall, Constant Contact is highly rated by users for its user-friendly interface and robust features. However, some users may find its pricing to be on the higher side compared to other email marketing services.
Why Constant Contact Is the Best for Small Businesses
Here are a few reasons why Constant Contact is considered the best for small businesses:
- User-friendly interface: The drag-and-drop email builder and pre-designed templates make it easy for small business owners to create and send professional-looking email campaigns.
- Robust features: Constant Contact offers a range of features, including contact management, segmentation, A/B testing, and integration with e-commerce platforms and social media, that help small businesses effectively reach and engage their target audience.
- Mobile optimization: Constant Contact emails are optimized for viewing on mobile devices, ensuring that your email campaigns look great on any device.
- Customer support: Constant Contact provides 24/7 customer support via phone, chat, and email, giving small business owners peace of mind knowing that they have assistance when they need it.
- Affordable pricing: While some users may find Constant Contact’s pricing to be on the higher side, it is still considered affordable for small businesses, especially given its comprehensive features and high-quality customer support.
In summary, Constant Contact’s user-friendly interface, robust features, mobile optimization, and customer support make it an ideal choice for small businesses looking for a comprehensive email marketing solution.
Constant Contact Features
Constant Contact offers a range of features for businesses to create and send professional-looking email campaigns:
- Drag-and-drop email builder: Customize templates and create newsletters with ease using the drag-and-drop email builder.
- A/B testing: Optimize email performance by testing different subject lines, email designs, and call-to-actions.
- Contact management: Organize and manage your contact list, segment your audience, and target specific groups with personalized campaigns.
- Integrations: Integrate with popular e-commerce platforms and social media to streamline your marketing efforts.
- Mobile optimization: Emails are optimized for viewing on mobile devices, ensuring that your campaigns look great on any device.
- Reporting and analytics: Monitor the success of your email campaigns with detailed reporting and analytics.
- Customer support: 24/7 customer support via phone, chat, and email.
These features make Constant Contact a comprehensive email marketing solution for businesses of all sizes.
List Management
List management is an important aspect of email marketing and refers to the process of organizing, managing, and maintaining a list of email addresses for sending campaigns.
Constant Contact provides the following list management features:
- Contact import: Easily import your existing list of contacts from a variety of sources including Excel, Google, and more.
- Contact segmentation: Segment your audience based on various criteria such as location, interests, and behavior, and target specific groups with personalized campaigns.
- Sign-up forms: Create customizable sign-up forms for your website or social media pages to grow your list.
- List growth tools: Take advantage of Constant Contact’s list growth tools, such as email forwarding and social media sharing, to expand your reach.
- List cleaning: Keep your list up-to-date with automatic list cleaning features that remove invalid or bounced email addresses.
These list management features help you maintain a clean and organized email list, target specific groups with personalized campaigns, and grow your audience over time.
A/B Split Testing
A/B split testing, also known as A/B testing or split testing, is a method of comparing two versions of a campaign to determine which one performs better.
In email marketing, A/B split testing can be used to test different elements of an email such as the subject line, email design, call-to-action, and more. By comparing the performance of two versions of a campaign, businesses can determine which version resonates better with their audience and optimize their email marketing efforts.
Constant Contact provides A/B split testing capabilities to help businesses optimize their email campaigns. With Constant Contact, businesses can easily create and test different versions of a campaign, track the results, and choose the best-performing version for future campaigns.
A/B split testing is a valuable tool for businesses looking to improve the performance of their email campaigns and increase engagement with their audience.
Autoresponders
Autoresponders are automated email campaigns that are triggered by specific actions, such as subscriber sign-up or purchase. They allow businesses to send pre-written emails to their audience at set intervals, helping to streamline their email marketing efforts and provide a better experience for subscribers.
Constant Contact provides autoresponder capabilities for businesses to automate their email campaigns. Some of the autoresponder features offered by Constant Contact include:
- Welcome series: Send a series of automated welcome emails to new subscribers.
- Abandoned cart: Automatically follow up with customers who have abandoned their shopping carts.
- Birthday and anniversary: Automatically send birthday or anniversary greetings to your subscribers.
- Lead nurturing: Send a series of automated emails to educate and build trust with potential customers.
Product and event updates: Automatically keep your subscribers informed of new products or upcoming events.
By using autoresponders, businesses can save time and increase the efficiency of their email marketing efforts, while providing a better experience for subscribers.
Reporting
Reporting is an essential part of email marketing, as it provides businesses with insights into the performance of their campaigns. Constant Contact provides detailed reporting and analytics to help businesses monitor and improve the success of their email campaigns.
Some of the reporting features offered by Constant Contact include:
- Campaign performance: Track open rates, click-through rates, bounces, and other key metrics to understand the performance of each campaign.
- Contact activity: Monitor the activity of individual contacts, including opens, clicks, and purchases.
- Heat map: Visualize where subscribers are clicking on your emails with the heat map feature.
- Email trend analysis: Analyze email trends over time to identify patterns and make informed decisions about future campaigns.
- ROI tracking: Track the return on investment of your email campaigns by tracking revenue generated from each campaign.
With these reporting and analytics features, businesses can gain a comprehensive understanding of the performance of their email campaigns, identify areas for improvement, and optimize their efforts for maximum success.
Constant Contact Pricing Overview
Constant Contact offers a variety of pricing plans designed to meet the needs of different businesses, from small businesses to large enterprises. The pricing for Constant Contact is based on the number of contacts in your email list and the features you require.
The following are the general pricing plans offered by Constant Contact:
- Email: starts at $20/month for up to 500 contacts, with additional contacts costing extra. This plan includes basic email marketing features.
- Email Plus: starts at $45/month for up to 500 contacts, with additional contacts costing extra. This plan includes advanced email marketing features such as automation, A/B testing, and detailed reporting.
- E-Commerce: starts at $45/month for up to 500 contacts, with additional contacts costing extra. This plan is designed for online stores and includes advanced e-commerce features such as abandoned cart recovery and product recommendations.
- Custom: For businesses with specific needs or large email lists, Constant Contact offers custom pricing plans that can be tailored to meet the needs of your business.
All Constant Contact plans include a 60-day free trial and 24/7 customer support. Businesses can choose to pay monthly or annually, with discounts available for annual payments.
It’s important to note that pricing and plans are subject to change and that businesses should verify current pricing and plans directly with Constant Contact.
Constant Contact Customer Service
Constant Contact provides 24/7 customer support to help businesses with any questions or issues related to their email marketing efforts. The company offers a variety of resources to help businesses get the most out of their email marketing, including:
- Phone support: Customers can call the customer support team for assistance with any questions or issues.
- Live chat support: Customers can chat with a customer support representative for immediate assistance.
- Knowledge Base: The knowledge base provides articles and tutorials on how to use Constant Contact and troubleshoot common issues.
- Video tutorials: The video tutorials provide step-by-step guidance on how to use Constant Contact.
Community forum: The community forum is a platform where customers can connect with other Constant Contact users and exchange tips and advice.
Constant Contact is committed to providing excellent customer support and resources to help businesses succeed with their email marketing efforts. The company has received positive reviews for its customer support, with many customers praising the responsiveness and helpfulness of the customer support team.
Overall Value
Constant Contact is a well-regarded email marketing platform that provides a wide range of features and resources to help businesses succeed with their email marketing efforts. The platform is designed to be user-friendly, even for those with limited technical skills, and provides a variety of pricing plans to meet the needs of different businesses.
In terms of value, Constant Contact offers a good balance of features and affordability, making it an attractive option for small businesses. The platform provides a comprehensive set of email marketing tools, including email design, automation, A/B testing, reporting, and more. Additionally, the customer support and resources offered by Constant Contact are excellent, providing businesses with the support they need to succeed.
In terms of drawbacks, some users have reported that the platform can be slower and less intuitive than other email marketing platforms. Additionally, some businesses may find that the pricing plans offered by Constant Contact are not suitable for their needs, particularly if they have large email lists.
Overall, Constant Contact provides good value for small businesses looking for an email marketing platform that is affordable and easy to use, with a comprehensive set of features and excellent customer support.
